Phoenix Beverages Limited (PBL)
Present in
10+
markets
Serving
10,000+
retail outlets
25.3%
growth in Réunion sales post-consolidation
Over the past 15 years, PBL has grown from a Mauritian brewer and bottler into a regional beverage player with a presence across the Indian Ocean and East Africa. Since its entry into Réunion in 2016, PBL has expanded steadily, combining strategic acquisitions with careful integration to build a resilient, long-term business.
To sustain this growth, PBL has consistently invested in its operations - adding high-performance bottling lines, extending storage and distribution networks, upgrading systems to international standards, and aligning people practices across markets.
But its growth has not been about scale. PBL has focused on creating lasting value in the economies where it is present. It has consistently safeguarded jobs, strengthened supply chains, and adopted responsible practices, including through its PhoenixEarth programme, which promotes recycling, water management, and community support. By staying close to consumers and attuned to local needs, PBL has become a contributor to both economic and social development in its markets.
Today, PBL operates four integrated production sites serving the Southern Indian Ocean as well as export markets including Australia, China, France, and the UK. In 2026, Edena Boissons will begin producing and distributing products from The Coca-Cola Company in Réunion - a milestone that reflects both PBL’s growing role in the region and the trust built with its long-standing partners.
“For us, growth is not just about size, but about building value that lasts. Our goal is clear: within three years, we want half of our value to come from outside Mauritius. We will get there by focusing on what we do best: staying close to our markets, focusing on operational excellence, strengthening the partnerships that have supported us throughout our journey.”
Bernard Theys,
CEO of Phoenix Beverages Ltd.
